Our Business Services
Phalanx Corporation contributes to the promotion of our client’s business by providing multifaceted business solutions that combine the basic services of public relations.
We are involved in the attraction and development of educational theme parks as an extension of our business as well as our entertainment business. We will leverage this expertise to build a marketing platform with our partners by developing new theme parks in collaboration with many institutional facilities.
Brand Publicity
The first step is to analyze the current state of what we have. Incorporate an objective perspective to identify challenges and look at future opportunities.
The next step is to build a brand identity based on your company’s strengths. We design the image of the desired worldview by establishing persona images and customer images to better understand the target audience’s behavior and psychology. We also determine the brand’s philosophy, mission, and values to be offered to customers.
We then proceed to the phase of how to express the brand, such as ordering creators and deciding on the brand name and catchphrase as the actual output.
Fashion Business
Our main job is in public relations for fashion brands. This includes planning and facilitating measures and events to promote products in conjunction with collection announcements and new product launches.
The press staff is responsible for lending and leasing products, preparing catalogs and press releases, handling interviews, planning and managing exhibitions, and operating social networking services.
The press actively communicates with photographers, stylists, and other external parties to improve performance.
Sports Business
The sports population is large and the demand for sports equipment is great. And as the business value of sports has increased, more and more companies are launching strategies to use sports.
There are two areas: direct sales strategies that view sports as a business and indirect sports marketing. We plan sales strategies for the sport itself and related products.
Medical Society and Medical PR
Healthcare promotion requires knowledge of medicine and the healthcare system. It also requires understanding and taking into account legal regulations and voluntary codes. The medical community has many unique ideas and practices that have been built up over time, and pharmaceutical and medical device companies also share these ideas and practices. It is important to understand “common sense” when contacting physicians and others in the medical community. It requires know-how in various public relations activities, including how to contact them in good faith, effective event policies, how to provide topics of interest, and how to construct interesting stories.
PR for town revitalization
Regional revitalization is the process of developing an area by stimulating economic, cultural, and industrial activities in the area and by motivating local residents to become more active.
It is also sometimes referred to as “town revitalization” or “town development. There are various forms of community revitalization efforts, such as holding events and workshops that utilize local resources and expanding sales channels for local specialty products.
Food Education Project
A well-balanced diet leads to physical and mental health. Eating is living. It is very important for both adults and children.
While the information on how to get food and information on restaurants and other eating establishments is important, we propose activities to educate people about the importance of food through events.
Memorial Day Awareness Activities
We set an anniversary date for a company or organization and conduct a campaign or other activities to coincide with that date.
Anniversary marketing is a sales strategy that also aims to increase sales and awareness of a company’s products and services by establishing its anniversary date.
We plan the anniversary office and implement marketing public relations.
Publishing Business
The publishing industry association has seen significant growth in electronic publishing in recent years, especially in the copyright business, which has been expanding by making the most of its existing content.
We have planned and published business books, photo collections, and health books.
We develop new character content and build publishing plans, including animation, picture books, and other digital publishing.
Entertainment Business
We explore new trends in the entertainment business.
We have achieved results with different concepts in a wide range of entertainment worlds.
One of these was a work experience theme park for kids.
We will work to develop a new concept of hands-on, role-playing theme parks that include fantasy, learning, and sports experiences.
Press Release Distribution Partners
In addition to Phalanx PR’s proprietary distribution system, we have formed business partnerships with several distribution service companies.
We have a business alliance with Kyodo News PR Wire, which has a worldwide network.
Our greatest strength in distributing press releases to the Japanese media is our ability to distribute press releases accurately to the media.
Overseas press release distribution is also available.
- Asia-Pacific region AsiaNet
- Outside Asia Pacific PR Newswire
Kyodo News PR Wire is your special partner to distribute your press releases worldwide.
